2014
Brand Modi - World Class
Able Administrator
Powerful orator
Progressive thinking
Aggressive approach for development and social integration
Determined person
Resilient - bounces back from failures.
"Brand Battle on Poll Pitch" in Times of India dated 18 January 2014 page 21, Bombay-Thane Edition
Rahul Gandhi and Arvind Kejriwal are also covered in the article.
http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=TOINEW&BaseHref=TOIM/2014/01/18&PageLabel=21&ForceGif=true&EntityId=Ar02100&ViewMode=HTML
Modi is Juggernaut
Interview of Brand Equity with Viswanath and Santosh Desai. 18 January 2014
http://economictimes.indiatimes.com/et-now/brand-equity/brand-equity-next-step-for-narendra-modi/videoshow/29003802.cms
Congress
http://www.paulwriter.com/articles/item/1090-can-the-elephant-dance-again-brand-perspective-congress-jessie-paul
AAP
http://www.paulwriter.com/articles/item/1084-aam-aadmi-party-brand-crisis-jessie-paul
2013
Alokananda Chakraborty: 3 branding lessons from Kejriwal
Branding and Sustainable Competitive Advantage in Indian Politics: Brand Rahul Gandhi
A glimpse of the article/chapter available in
http://www.irma-international.org/viewtitle/59792/
2009
Can Political Brands be successfully extended – The case of the Congress party in India
Related Article: India 2014 Lok Sabha Elections
India Parliament - Lok Sabha Elections 2014 News, Views and Analysis
Related
PARTY BRANDS IN CRISIS: PARTISANSHIP, BRAND DILUTION, AND THE BREAKDOWN OF POLITICAL PARTIES IN LATIN AMERICA
Noam Lupu
A DISSERTATION PRESENTED TO THE FACULTY OF PRINCETON UNIVERSITY
IN CANDIDACY FOR THE DEGREE OF DOCTOR OF PHILOSOPHY
Nov 2011
http://dataspace.princeton.edu/jspui/bitstream/88435/dsp0179407x18r/1/Lupu_princeton_0181D_10021.pdf
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