Thursday, March 9, 2017

Monday, March 6, 2017

Marketing Management in India - Subject Update and Developments

Read Brand Equity of Economic Times



2017

Direct Marketing and Selling in India
http://idsa.co.in/press-releases

22 February 2017


Indian Direct Selling Industry's Gross Sales Reached Rupees 8,308.5 crores.
The estimate for the  Industry is to reach rupees 25,826.1 crores by 2024-25. Direct selling in this estimates, includes digital sales made via online and e-commerce platforms.
http://bwdisrupt.businessworld.in/article/Indian-Direct-Selling-Industry-Gross-Sales-Reach-Rupees-83-085M-Witnesses-4-4-Growth-/22-02-2017-113308/

http://www.mxmindia.com/2016/12/big-role-for-direct-selling-ficci-kpmg/

IDSA-PHD report on direct selling - 2016 report
http://idsa.co.in/upload/media/Direct%20Selling%20Industry%20is%20estimated%20to%20reach%20up%20to%20INR%202,36,543%20million%20by%202019-20_%20IDSA-PHD%20Annual%20Survey%20Report_1464184509_0.pdf

http://ficci.in/spdocument/20392/report-mark.pdf  - 2013 report on direct selling

Marketing Technology in India
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Indian Marketing Review
https://www.youtube.com/watch?v=PiEk-s3ObbM


5 Seconds ads are now becoming the norm in YouTube advertising. The viewer can skip the ad after 5 seconds. Then 5 seconds is the most important slice of time.
http://economictimes.indiatimes.com/magazines/brand-equity/the-5-second-rule-agencies-devise-tricks-to-keep-viewers-from-skipping-ads/articleshow/41526061.cms


Remarketing - Future of Digital Marketing in India - Ad Tech Panel Discussion
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Harsh Aggarwal



Updated 9 March 2017, 16 September 2014

Wednesday, November 30, 2016

Faculty Groups in a Management Institute



Management Principles and Profit Center Management Group

Business Management Group

Engineering Management Group

People Management Group

Technical/Work Skills Group

Economic Sector Management Group

Sunday, November 6, 2016

Corporate Chanakya - Relevance of Chanakya to Public and Private Business Management



Radhakrishna Pillai is a faculty member who published the book Corporate Chanakya.


Corporate Chanakya

Radhakrishnan Pillai
Jaico Publishing House, 08-Apr-2015 -  317 pages


Chanakya, who lived in 4th Century BC, was a leadership guru par excellence. His ideas on how to identify leaders and groom them to govern a country has been well documented in his book Kautilya’s Arthashastra. This book contains 6000 aphorisms or sutras. In the present book the author simplifies the age old formula of success for leaders of the corporate world. Divided into 3 sections of Leadership, Management and Training Corporate Chanakya includes tips on various topics like – organizing and conducting effective meetings, dealing with tricky situations, managing time, decision making and responsibilities and powers of a leader. Call it your guide for corporate success or a book that brings back ancient Indian management wisdom in modern format.
https://books.google.co.in/books?id=S4tzx_x2rBsC


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Part 2

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Corporate Chanakya Radhakrishnan Pillai at ASIRT Techday May 2015 PART 1
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ASIRT

Wednesday, August 24, 2016

Ledger Posting Exercise 1

You have to post the ledger for the journal entries in exercise 2
http://mbaofindia.blogspot.com/2012/01/solution-to-journal-entry-exercise.html

                                     
                                   Ledger Account: Cash
 
 
Dr.                                                                                                                                    Cr.
Date
Account Name
Amount
Rs.
 
Date
Account Name
Amount
Rs.
1992
Jan 1
To Capital A/c
1,00,000
 
 
By
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                                            Ledger Account: Capital
 
 
Dr.                                                                                                                                    Cr.
Date
Account Name
Amount
Rs.
 
Date
Account Name
Amount
Rs.
 
 
 
 
1992
Jan 1
By Cash A/c
1,00,000
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                                                Ledger Account: Bank Account
 
 
Dr.                                                                                                                                    Cr.
Date
Account Name
Amount
Rs.
 
Date
Account Name
Amount
Rs.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                                               Ledger Account: Purchases Account
 
 
Dr.                                                                                                                                    Cr.
Date
Account Name
Amount
Rs.
 
Date
Account Name
Amount
Rs.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                                               Ledger Account: Sales Account
 
 
Dr.                                                                                                                                    Cr.
Date
Account Name
Amount
Rs.
 
Date
Account Name
Amount
Rs.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ledger Account: Rahul & Co. Account
 
 
Dr.                                                                                                                                    Cr.
Date
Account Name
Amount
Rs.
 
Date
Account Name
Amount
Rs.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ledger Account: Rent Account
 
 
Dr.                                                                                                                                    Cr.
Date
Account Name
Amount
Rs.
 
Date
Account Name
Amount
Rs.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ledger Account: Wages Account
 
 
Dr.                                                                                                                                    Cr.
Date
Account Name
Amount
Rs.
 
Date
Account Name
Amount
Rs.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ledger Account: Drawals Account
 
 
Dr.                                                                                                                                    Cr.
Date
Account Name
Amount
Rs.
 
Date
Account Name
Amount
Rs.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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