Thursday, March 9, 2017

Monday, March 6, 2017

Marketing Management in India - Subject Update and Developments

Read Brand Equity of Economic Times


Direct Marketing and Selling in India

22 February 2017

Indian Direct Selling Industry's Gross Sales Reached Rupees 8,308.5 crores.
The estimate for the  Industry is to reach rupees 25,826.1 crores by 2024-25. Direct selling in this estimates, includes digital sales made via online and e-commerce platforms.

IDSA-PHD report on direct selling - 2016 report,36,543%20million%20by%202019-20_%20IDSA-PHD%20Annual%20Survey%20Report_1464184509_0.pdf  - 2013 report on direct selling

Marketing Technology in India

Indian Marketing Review

5 Seconds ads are now becoming the norm in YouTube advertising. The viewer can skip the ad after 5 seconds. Then 5 seconds is the most important slice of time.

Remarketing - Future of Digital Marketing in India - Ad Tech Panel Discussion

Harsh Aggarwal

Updated 9 March 2017, 16 September 2014