Marketing Management in India - Subject Update and Developments

Read Brand Equity of Economic Times



2017

Direct Marketing and Selling in India
http://idsa.co.in/press-releases

22 February 2017


Indian Direct Selling Industry's Gross Sales Reached Rupees 8,308.5 crores.
The estimate for the  Industry is to reach rupees 25,826.1 crores by 2024-25. Direct selling in this estimates, includes digital sales made via online and e-commerce platforms.
http://bwdisrupt.businessworld.in/article/Indian-Direct-Selling-Industry-Gross-Sales-Reach-Rupees-83-085M-Witnesses-4-4-Growth-/22-02-2017-113308/

http://www.mxmindia.com/2016/12/big-role-for-direct-selling-ficci-kpmg/

IDSA-PHD report on direct selling - 2016 report
http://idsa.co.in/upload/media/Direct%20Selling%20Industry%20is%20estimated%20to%20reach%20up%20to%20INR%202,36,543%20million%20by%202019-20_%20IDSA-PHD%20Annual%20Survey%20Report_1464184509_0.pdf

http://ficci.in/spdocument/20392/report-mark.pdf  - 2013 report on direct selling

Marketing Technology in India
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Indian Marketing Review
https://www.youtube.com/watch?v=PiEk-s3ObbM


5 Seconds ads are now becoming the norm in YouTube advertising. The viewer can skip the ad after 5 seconds. Then 5 seconds is the most important slice of time.
http://economictimes.indiatimes.com/magazines/brand-equity/the-5-second-rule-agencies-devise-tricks-to-keep-viewers-from-skipping-ads/articleshow/41526061.cms


Remarketing - Future of Digital Marketing in India - Ad Tech Panel Discussion
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Harsh Aggarwal



Updated 9 March 2017, 16 September 2014