Political Party Marketing in India

Interesting marketing activities are being undertaken by BJP, AAP and Congress for 2014 Lok Sabha Elections.


11 Jan
AAP made a statement that they will get one crore membership by 26 January 2014


Modi supporter selling chai on Railway Stations
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One recent idea is Namochai Party.
https://twitter.com/NaMoChaiParty

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2014 Party Advertisements

BJP

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Indian National Congress
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Political Party Branding in India

2014

Brand Modi  - World Class

Able Administrator
Powerful orator
Progressive thinking
Aggressive approach for development and social integration
Determined person
Resilient - bounces back from failures.

"Brand Battle on Poll Pitch" in Times of India dated 18 January 2014 page 21, Bombay-Thane Edition
Rahul Gandhi and Arvind Kejriwal are also covered in the article.
http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=TOINEW&BaseHref=TOIM/2014/01/18&PageLabel=21&ForceGif=true&EntityId=Ar02100&ViewMode=HTML


Modi is Juggernaut
Interview of Brand Equity with Viswanath and Santosh Desai. 18 January 2014
http://economictimes.indiatimes.com/et-now/brand-equity/brand-equity-next-step-for-narendra-modi/videoshow/29003802.cms



Congress
http://www.paulwriter.com/articles/item/1090-can-the-elephant-dance-again-brand-perspective-congress-jessie-paul

AAP
http://www.paulwriter.com/articles/item/1084-aam-aadmi-party-brand-crisis-jessie-paul


2013
Alokananda Chakraborty: 3 branding lessons from Kejriwal

Branding and Sustainable Competitive Advantage in Indian Politics: Brand Rahul Gandhi
A glimpse of the article/chapter available in
http://www.irma-international.org/viewtitle/59792/

2009
Can Political Brands be successfully extended – The case of the Congress party in India 



Related Article: India 2014 Lok Sabha Elections
India Parliament - Lok Sabha Elections 2014 News, Views and Analysis


Related

PARTY BRANDS IN CRISIS: PARTISANSHIP, BRAND DILUTION, AND THE BREAKDOWN OF POLITICAL PARTIES IN LATIN AMERICA
Noam Lupu
A DISSERTATION PRESENTED TO THE FACULTY OF PRINCETON UNIVERSITY
IN CANDIDACY FOR THE DEGREE OF DOCTOR OF PHILOSOPHY
Nov 2011
http://dataspace.princeton.edu/jspui/bitstream/88435/dsp0179407x18r/1/Lupu_princeton_0181D_10021.pdf

Econometric and Fundamental Analysis of Elections in India

2007
Political boundaries and voting patterns - Madhya Pradesha nd Chhattisgarh
Federal Reserve Bank of New York Staff Paper
http://www.newyorkfed.org/research/staff_reports/sr301.pdf

2006
Incumbency and Parliament Elections in India
http://mpra.ub.uni-muenchen.de/19420/1/MPRA_paper_19420.pdf


1999

Surjit S Bhalla's (Oxus Research & Investments) econometric model

Of the total number of elections for which data has been fitted into the econometric model, the model got 20 elections right. Of the 18 state elections, they got it right in 15 cases. Last November, during the assembly polls, Bhalla's model predicted a 13.5 per cent swing in favour of the Congress -- of which 9.1 per cent was due to the sharp rise in prices, especially onions, during the previous few months -- while the actual swing was 14.9 per cent.

Using economic indicators since 1977, Bhalla finds a very good correlation between GDP growth, inflation patterns and vote share. Bhalla's analyses shows, for instance, that whenever the Congress has been in power a one per cent hike in economic growth results in its vote share increasing by 1.7 per cent. Similarly, a one per cent hike in inflation rates makes its vote share fall 1.3 per cent.

http://expressindia.indianexpress.com/ie/daily/19990912/ibu12041p.html

Electronics Industry - India - Policy, Plan and Programmes

http://deity.gov.in/esdm



India has seen huge consumer demand for electronic goods fuelled by a phenomenal GDP growth. The demand for electronics hardware in the country is projected to increase from USD 45 billion in 2009 to USD 400 billion by 2020 (Source: Task Force on Electronics Report).

The estimated production in the country  with the current trend basis will reach only  USD 104 billion by the year 2020, creating a gap of USD 296 billion between demand and production. This creates a unique opportunity for multinational and foreign companies in the ESDM (Electronic System Design & Manufacturing) sector to look at India as their next destination to cater to the domestic Indian demand as well as act as an exports hub.

Six Sigma Full Course Material - YouTube Videos

Six sigma is relatively new technique in management that has become popular and delivering benefits to companies.
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Information Technology for Political Party - India

Narendra Modi has used IT to the best advantage in India so far for political campaigning.
Modi's (BJP's) Social Media and Mobile Campaign Strategy


AAP also used it very imaginatively. They uploaded the details of the donors to the party and got  a lot of appreciation for it.

Now congress is also using IT in aggressive manner.

India - 12th Five Year Plan - 2012-17

http://planningcommission.gov.in/plans/planrel/12thplan/welcome.html



Agriculture

The average of annual growth rates of GDP in agriculture and allied sectors during the Eleventh
Five Year Plan is now placed at 3.7 per cent. This is short of the target of 4 per cent


Industry

Needs processes for rapid learning


1. Interaction between diverse components of
the system—R&D, producers, customers,
Government, institutes of skill development and so
on.
• Cluster development
• FDI and JVs
• Industry/research institute/academia partnership
• Higher education in the country
2. Creating ‘safe-failing’ spaces for experimentation
by firms
• Access to risk capital, technology funds
• Subsidy on interest costs
• PPP model of funding
3. Creating a regime of ‘Standards’ • Setting up a system of National Standards benchmarked to International
Standards
4. IP regime, which helps firms to build on each
other’s innovation
• Effective ‘IP’ regime
• Improving awareness of IP
5. System-wide improvement: Processes such as "Total Industrial Engineering",  ‘Total Quality Management’ and Total Productive Maintenance.
• Mainly the firm’s role to adopt such tools and increase organisational learning
• Nation-wide, and State-wide campaigns to improve "Total Productivity" and  ‘Total Quality’ in all enterprises, including MSMEs, should be sponsored by Government through institutions such as National Productivity Council,  Quality Council of India etc.

(Note: Productivty and Industrial Engineering are not there in the 12th plan document.)

Indian real wages fell in 2008-11: ILO report - What does it mean?

Indian real wages fell in 2008-11: ILO Global Wage Report 2012-13.


India’s real wages fell 1% between 2008 and 2011, while labour productivity grew 7.6% in the same period.

China’s real wage growth was 11% in 2008-11, while labour productivity expanded 9%. India’s real wage growth was 1% in 1999-2007, while labour productivity rose by 5%. In 1999-2007, China’s real wage growth was 13.5%, while labour productivity growth was 9%,

The  sources of data on wage growth in India are the Annual Survey of Industries by the Central Statistics Office and the real wage index published by the Labour Bureau.

India’s average gross domestic product (GDP) growth rate in 1999-2007 was 6.9% and 7.7% in 2008-11.

Total hourly compensation costs in manufacturing were estimated at $1.36 in China for 2008 and at $1.17 in India for 2007.

The Union government introduced the variable dearness allowance (VDA) concept in 1989 in order to protect the minimum wage against inflation. The appropriate governments are required to increase the minimum rates of wages from time to time by adding VDA, twice a year or annually, taking into account the rise in the consumer price indices for industrial workers.In the central sphere, the minimum rates of wages are revised effective from 1 April and 1 October every year.


Source:
http://www.livemint.com/Politics/5HUnRCHJ2o2BiNUOmFPEzM/India-real-wage-growth-dropped-during-200811-ILO-report.html

India - Lean Manufacturing/World Class Manufacturing and Enterprise Transformation - Case Study Review - January

Lean Enterprise Theory - Articles and Presentations

Outside of Toyota City, the best manufacturing operation is in Chennai, says James P Womack, the founder-chairman of Lean Enterprise Institute, a non-profit educational and research organisation. That is evidence that Indian companies can implement and sustain “lean” systems.
2008 - Womack's interview - Business Standard
http://www.business-standard.com/article/management/-39-most-indian-managers-don-39-t-know-what-is-possible-39-108082601053_1.html

2013

1. GOKALDAS EXPORTS (A): THE CHALLENGE OF CHANGE
Stanford case study 2013
http://www.stanford.edu/~nbloom/GEX.pdf


2. Lean Manufacturing in Indian Industries: A Review
International Journal of Latest Trends in Engineering and Technology (IJLTET)
Priti B. Khadse, Department of Mechanical Engineering, Lokmanya Tilak College Of Engineering, Navi Mumbai, Maharashtra,India
Avinash D.Sarode, Department of Mechanical Engineering, Lokmanya Tilak College Of Engineering, Navi Mumbai, Maharashtra,India
Renu Wasu, Department of Applied Chemistry, Lokmanya Tilak College Of Engineering, Navi Mumbai, Maharashtra,India
http://ijltet.org/wp-content/uploads/2013/09/24.pdf


Manimay Ghosh, (2013) "Lean manufacturing performance in Indian manufacturing plants", Journal of Manufacturing Technology Management, Vol. 24 Iss: 1, pp.113 - 122
http://www.emeraldinsight.com/journals.htm?articleid=17068423



3. Implementing Lean Tool JIT in Gear Manufacturing Company- A Study
http://theglobaljournals.com/paripex/file.php?val=OTI3

4. A Study on Application of lean Manufacturing Methodologies in Indian Electronics Manufacturing Industry
 Research Journal of Engineering Sciences
Vol. 2(5), 11-14, May (2013)
Ningombam Devarani Devi1, , Sorokhaibam Khaba2  and Pranab Kumar Dan3
1Dept. of Electronics and Communication Engg., National Institute of Tech. Karnataka, Surathkal; Srinivasnagar, Mangalore, Karnataka, INDIA
2,3Dept. of Industrial Engg. and Management, West Bengal University of Tech., BF-142, Sector 1, Salt Lake City, Kolkata , West Bengal, INDIA
http://www.isca.in/IJES/Archive/v2/i5/3.ISCA-RJEngS-2013-041.pdf

5. Relaxo Footware - Use of Lean Techniques
http://www.vcs.co.in/consulting/case-studies/3215-case-study-1.html


6. AN INVESTIGATION ON ADOPTION OF LEAN PRODUCTION PRINCIPLES IN KITCHENWARE MANUFACTURING INDUSTRIES.
INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
JANUARY 2013 VOL 4, NO 9
Mrs.G.S.Subashini, Assistant professor, Department of Business Administration, Annamalai University,
Chidambaram. Tamil nadu. India.
Dr.S.Mohan kumar, Assistant professor, Department of Business Administration, Annamalai University,
Chidambaram. ,Tamil nadu. India.
http://journal-archieves27.webs.com/271-279.pdf

2012

7. Cellular Manufacturing Layout Design in Inner Tube Manufacturing Industry : A Case Study
International Journal of Scientific Engineering and Technology (ISSN : 2277-1581),
 Volume No.1, Issue No.6, December 2012, pg : 306-313
D. Arun Kumar, V. Ramesh
Department of Industrial and Production Engineering, S.J. College of Engineering, Mysore, Karnataka, India
http://ijset.com/ijset/publication/v1s6/306-313%20IJSET_ARUN.pdf

Lean Manufacturing Auto Cluster at Chennai
http://link.springer.com/article/10.1007/s40032-012-0035-z#page-1
Journal of Institute of Engineers of India ser. c (October - December 2012)


8. LEAN MANUFACTURING APPROACH TO IMPROVE THE PERFORMANCE OF KITCHENWARE MANUFACTURING INDUSTRY IN
CHENNAI (INDIA)
International Journal of Mechanical and Production Engineering Research and Development (IJMPERD )
Vol.2, Issue 3 Sep 2012 56-66
1G.S.SUBASHINI , 2 S.MOHAN KUMAR & 3B.ASAITHAMBI
1, 2 Assistant Professor, Department of Business Administration, Annamalai University, Chidambaram.,
Tamil Nadu, India.
3  Assistant Professor, Department of Manufacturing Engineering, Annamalai University,
Chidambaram, Tamil Nadu, India.
 http://www.tjprc.org/files/2-67-1346382428-6-Mech%20-%20IJMPERD%20-%20Lean%20-%20G.S.Subashini-p.pdf

9. An Application of Value Stream Mapping In Automotive Industry: A Case Study
International Journal of Innovative Technology and Exploring Engineering (IJITEE)
ISSN: 2278-3075, Volume-1, Issue-2, July 2012
http://ijitee.org/attachments/File/v1i2/A0125061212.pdf

10. Improvement of Crankshaft Assembly Supply Chain Using Lean
Techniques-A Case Study
International Journal of Modern Engineering Research (IJMER)
  Vol.2, Issue.2, Mar-Apr 2012 pp-403-406
http://www.ijmer.com/papers/vol2_issue2/BS22403406.pdf


Lean Implementation at Siemens Kalwa Plant Harvard Case Solution & Analysis
by Jamie Anderson, Subramanian Chidambaran, Vaibhav Khandekar Source: Richard Ivey School of Business Foundation 20 pages. Publication Date: 09 May 2012. Prod. #: W12998-PDF-ENG

11. LEAN IMPLEMENTATION IN MANUFACTURING INDUSTRY: A  CASE STUDY
INTERNATIONAL JOURNAL OF INDUSTRIAL  ENGINEERING RESEARCH AND DEVELOPMENT (IJIERD)
Volume 3, Issue 1, January- June (2012), pp. 13-20
http://www.iaeme.com/MasterAdmin/UploadFolder/LEAN%20IMPLEMENTATION%20IN%20MANUFACTURING-2.pdf

2011

The Development and Implementation of Lean Manufacturing Techniques in Indian garment Industry
Jordan Journal of Mechanical and Industrial Engineering, Volume 5, Number 6, Dec. 2011

12. Ravikumar Marudhamuthu* ,a , Marimuthu krishnaswamyb , Damodaran Moorthy Pillaic
aDepartment of Mechanical Engineering, Faculty of Automation and Robotics, Pallavan College of Engineering, Anna University,  Thimasamudram, Kanchipuram-631502, India.
bCoimbatore Institute of Technology, Coimbatore, India.
http://jjmie.hu.edu.jo/files/v5n6/JJMIE-107-10.pdf


13. Process Cycle Efficiency Improvement Through Lean: A Case Study
International Journal of Lean Thinking Volume 2, Issue 1 (June 2011)
http://www.thinkinglean.com/img/files/020203m.pdf

14. Enhancing Productivity of hot metal in Blast furnace -A case study in an Integrated Steel Plant
Vizag Steel Plant case study
O. Ram Mohan Rao et al. / International Journal of Engineering Science and Technology (IJEST)
Vol. 3 No. 4 Apr 2011
http://www.ijest.info/docs/IJEST11-03-04-187.pdf

WORK IN PROCESS OPTIMISATION THROUGH LEAN MANUFACTRING
KRISHNAN. PV. B et.al., Int. J. Eco. Res., 2011, 2(2), 19-25
http://www.ijeronline.com/documents/volumes/Vol2issue2/ijer201102023.pdf


15. Case Study of Oilgear Towler Polyhydron Ltd. (OTPL)., Belgaum
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1635731


16. Lean Excellence Program at LMW
http://kaizeninstituteindia.wordpress.com/2009/11/03/how-operational-excellence-saved-lmw-during-recession-while-competitors-burned/

17. Gold Seal Engineering Products Ltd. Lean Mfg Implementation
http://www.1000ventures.com/business_guide/cs_lean_gsep.html

Gokaldas Exports Limited - Lean and Six Sigma Implementation
http://www.tbmcg.in/cases/GokaldasExportsCaseStudy.pdf

18. Gujarat Themis Biosyn Limited, Vapi - Lean Implementation
http://www.unido.org/fileadmin/import/75384_070913_Sess1403_SinghLeanPharma.pdf


19. Indian Manufacturing Sector - Strengths and Weakness - 2007 Deloitte Report
http://www.deloitte.com/assets/Dcom-Canada/Local%20Assets/Documents/Globalizing%20Indian%20Manufacturing(1).pdf

Lean Training in India

http://www.leaninstitute.in/

Learn fundamental principles of Lean Manufacturing
TUV India Pvt Ltd
801, Raheja Plaza 1, L.B.S. Marg, Ghatkopar (West)
Mumbai – 400086
http://www.tuv-nord.com/in/training/lean-manufacturing-1413.htm


Government Support to Lean Mfg in India

2010 scheme for MSME
http://www.dcmsme.gov.in/schemes/leanmanfucturing10.pdf

Lean - Consultants - India

http://www.snic.co.in/leanmanufacturing.php

http://www.technosyscon.com/lean-manufacturing-consultant-pune-india.php