According to IMRB, 1.08 million users watched YouTube for Olympics video between 25th July and 6th August. Additional 4.51 million users visited other sites like Yahoo, Indiatimes, NBAolympics and various blogs. I also created number of news and video posts. They attracted around 500 page views per day.
http://nrao-games-sports.blogspot.in/
Digital advertising is growing at the rate 30% per year. It is expected to go up to Rs.1,990 crore in 2012 fromRs.1,540 crore in 2011. It is expected to go up to Rs.5,700 crore in 2018.
It is interesting to note that 113 million users watched IPL season 5 compared to 72 million users in the season before.
http://www.livemint.com/2012/08/10220946/London-Olympics-online-media.html?atype=tp
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