Coca - Cola India - Marketing Strategies and Practices

 

 

Links to articles and blog posts

 

http://www.scribd.com/doc/10552013/Coca-Cola-Marketing-Strategies January 2009

 

http://www.scribd.com/doc/17633230/CocaCola-Marketing-Strategies-in-India July 2009

 

http://mba.tuck.dartmouth.edu/pdf/2004-1-0085.pdf 2001 marketing strategy

 

http://www.bauer.uh.edu/rsusmel/4386/wsj14.pdf 2003 case on Coca-cola

 

http://www.andhranews.net/India/2007/August/17-Coca-Cola-Little-Drops-of-Joy.asp August  2007

 

Little drops joy campaign 2007

http://marketingpractice.blogspot.com/2007/09/coca-cola-india-little-drops-of-joy.html

 

 

 

 

2007

 

Coca-Cola India announced it  '5-Pillar' growth strategy to further strengthen its bonds with India. The strategy focuses on People, Planet, Portfolio, Partners and Performance. The Company announced a range of initiatives under each of the 5 pillars and they are being  communicated through  its integrated communication initiative-"Little Drops of Joy" which aims to reinforce the Company's 'connect' with stakeholders in India using a single platform.

(Source: http://www.andhranews.net/India/2007/August/17-Coca-Cola-Little-Drops-of-Joy.asp)

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