The Tata 407 Pickup offers a payload of 2.25 tons. The Tata 407 Pickup gives customers the benefit of a relatively small turning circle radius of 5.5 meters which, along with an overall length of only 4,700mm, helps in maneuverability even in narrow lanes. The inherent ability of this vehicle gives customers an opportunity of carrying load for longer distances, which translates into more business.
The Tata 407 Pickup comes with a service interval of 20,000km enabling the customer to spend less on maintenance. The legendary 407 platform with three years/ three lakh km warranty gives confidence and assurance of extended life. Market research indicated that a still smaller vehicle is needed and Tata Ace was developed.
Ace
The standard Ace HT is powered by a two-cylinder 702 cc engine, delivering 16 hp (12 kW) at 3200 rpm and a torque of 3.8 m·kgf (37 N·m) at 2000 rpm. It has a permissible loading capacity of 750 kg (1650 lb). It is equipped with a four-speed manual gearbox and has a top speed of 60 kmph. The Ace HT has a modern cabin compared to its three-wheeler rivals. It is best suited for use by villagers in carrying goods over short distances.
The Ace EX adds a five-speed gearbox, stop-start and larger wheels (13" over 12") and wider tyres (155 rather than 145), and a top speed of 70 kmph.
Super Ace
The Tata Super Ace is a 1 Ton diesel mini truck ideal for Intra City Applications and Last Mile Distribution, it offers a loading deck length of 2630 mm (the longest in its class) and a top speed of 125 kmph (78 mph). The Super Ace has a miserly turning radius of 5.1 m and boasts a mileage of 14 kmpl( 8.75 mpl). Which means it can cover an impressive 440 km per its 38 litre Fuel Tank. It has a three-way drop load body which provides a mere 60 cm height for comfortable loading and unloading.
A new two cylinder engine was developed for launching one ton Tata Ace.
The engine became the USP for Tata Ace. The vehicle's engine costed only a third of its competitors, It offered optimum performance, including the fuel efficiency of a three-wheeler, while meeting BS II and BS III norms. Even after seven years of its launch and various competitors, Tata Ace has a 78 per cent market share. The performance and cost of the engine the main factor.
For Tata Ace, development was outsourced to the extent of 80 per cent. The suppliers were given the the design and cost targets and werre asked to deliver the component. The suppliers innovated and delivered according to Tata executives. Similarly, the design team chose to try out a semi monocoque structure for Tata Ace where the body is welded to the frame, which gives weight efficiency to the vehicle. The idea became a success.
The team also adopted a systematic new product introduction process designed by Warwick Manufacturing Group with seven stages and a gateway at every stage. Ace failed to pass the gateway more than once demanding more effort from the design and development team to take the project forward.. The development of the vehicle was completed on time in early 2005 and it met cost targets indexed to inflation. The overall development cost was Rs 200 crore (including the cost of setting up the 30,000-unit capacity in Pune).
When Ace was launched in May 2005, Tata Motors got the first mover advantage in that vehicle size. Other manufacturers rushed in after the success of Ace but still not able to compete with it, Tata Ace has 78 per cent market share.
http://businesstoday.intoday.in/story/biggest-indian-innovation-tata-ace/1/205824.html
Innovations of Tata
http://www.bma-india.com/images/Innovation%20Speech.pdf
The Tata 407 Pickup comes with a service interval of 20,000km enabling the customer to spend less on maintenance. The legendary 407 platform with three years/ three lakh km warranty gives confidence and assurance of extended life. Market research indicated that a still smaller vehicle is needed and Tata Ace was developed.
Ace
The standard Ace HT is powered by a two-cylinder 702 cc engine, delivering 16 hp (12 kW) at 3200 rpm and a torque of 3.8 m·kgf (37 N·m) at 2000 rpm. It has a permissible loading capacity of 750 kg (1650 lb). It is equipped with a four-speed manual gearbox and has a top speed of 60 kmph. The Ace HT has a modern cabin compared to its three-wheeler rivals. It is best suited for use by villagers in carrying goods over short distances.
The Ace EX adds a five-speed gearbox, stop-start and larger wheels (13" over 12") and wider tyres (155 rather than 145), and a top speed of 70 kmph.
Super Ace
The Tata Super Ace is a 1 Ton diesel mini truck ideal for Intra City Applications and Last Mile Distribution, it offers a loading deck length of 2630 mm (the longest in its class) and a top speed of 125 kmph (78 mph). The Super Ace has a miserly turning radius of 5.1 m and boasts a mileage of 14 kmpl( 8.75 mpl). Which means it can cover an impressive 440 km per its 38 litre Fuel Tank. It has a three-way drop load body which provides a mere 60 cm height for comfortable loading and unloading.
A new two cylinder engine was developed for launching one ton Tata Ace.
The engine became the USP for Tata Ace. The vehicle's engine costed only a third of its competitors, It offered optimum performance, including the fuel efficiency of a three-wheeler, while meeting BS II and BS III norms. Even after seven years of its launch and various competitors, Tata Ace has a 78 per cent market share. The performance and cost of the engine the main factor.
For Tata Ace, development was outsourced to the extent of 80 per cent. The suppliers were given the the design and cost targets and werre asked to deliver the component. The suppliers innovated and delivered according to Tata executives. Similarly, the design team chose to try out a semi monocoque structure for Tata Ace where the body is welded to the frame, which gives weight efficiency to the vehicle. The idea became a success.
The team also adopted a systematic new product introduction process designed by Warwick Manufacturing Group with seven stages and a gateway at every stage. Ace failed to pass the gateway more than once demanding more effort from the design and development team to take the project forward.. The development of the vehicle was completed on time in early 2005 and it met cost targets indexed to inflation. The overall development cost was Rs 200 crore (including the cost of setting up the 30,000-unit capacity in Pune).
When Ace was launched in May 2005, Tata Motors got the first mover advantage in that vehicle size. Other manufacturers rushed in after the success of Ace but still not able to compete with it, Tata Ace has 78 per cent market share.
http://businesstoday.intoday.in/story/biggest-indian-innovation-tata-ace/1/205824.html
Innovations of Tata
http://www.bma-india.com/images/Innovation%20Speech.pdf
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