Narendra Modi - BJP's Branding, Marketing and Campaign for 2014 Lok Sabha Elections

Number of articles are now being written on Branding, Marketing and Campaign of BJP led by Narendra Modi. BJP used social media for giving a technology push to its campaign. A collection of these articles will be made in this blog post.

Twitter was used to thank all twitter users who sent a tweet referring to BJP (BJP@BJP4you).

Modi travelled 300,000 kilometres during the campaign. He personally addressed around 450 rallies, one can say he covered almost all the constituencies that BJP has contested. He used technology to reach many more places in the country.



Political brands: What the BJP can learn from Coca Cola by Vivek Kaul Jun 6, 2012 14:59 IST

http://www.firstpost.com/politics/political-brands-what-the-bjp-can-learn-from-coca-cola-333964.html   ?utm_source=ref_article

APR 21 2014. 11 44 PM ISTHOME»  OPINION
What does the BJP brand stand for?
Branded politics is the key to the long-term success of any one party
http://www.livemint.com/Opinion/RVJziUHo3Boks1VysFHK1O/What-does-the-Bharatiya-Janata-Party-brand-stand-for.html


After Lok Sabha Poll Results

9 Mantras of Modi's Spectacular Success
16 May 2014
http://www.firstpost.com/india/election-results-2014-modis-9-mantras-that-helped-him-win-big-1527081.html


How American President Roosevelt helped brand Modi bury Rahul in 2014 elections
By Vivek Kaul
http://www.firstbiz.com/brands/how-american-president-roosevelt-helped-brand-modi-bury-rahul-in-2014-elections-84911.html


BJP Election Song - Acchhey Din Aane Waley Hain
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Happy Days are Here Again - A Song in Roosevelt's Time
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Check for copy right issues of Happy Days are here again video.

17 May 2014
How BJP sold brand Narendra Modi
BJP’s marketing was brisk, interactive and its tone of campaign was decisive, while the Congress failed to impress
Shuchi Bansal
http://www.livemint.com/Politics/9b7mztCnYfi2puIAn3F5JO/How-BJP-sold-brand-Modi.html

How BJP sold 'BRAND MODI' to India and succeeded in harnessing the most advanced IT tools
Dailybhaskar.com   |  May 17, 2014, 11:09AM IST
http://daily.bhaskar.com/article-ht/NAT-TOP-how-bjp-created-brand-modi-4616566-PHO.html

Brand Modi has been persistent, insistent and consistent
Saturday, 17 May 2014
Shobhana Nair
http://www.dnaindia.com/money/interview-brand-modi-has-been-persistent-insistent-and-consistent-1989181