CEO - Connecting with the Rank and File - Indian Examples
Authors
Every six month, Habil Khorakiwala, the Chairman of Wockhardt shoots a film and over the next two weeks the staff of the company watch the film in groups.
The top boss of Cadbury India, Bharat Puri meets every one of his 200 front line salesmen in biannual sles conference face to face. He meets everyone else through a series of open-house meetings spread over 40 days at every company location at the end of the financial year.
Cadbury's global CEO John sutherland also believes in it and visits India once a year.
At Wipro Technologies, CEO Vivek Paul addresses 5000 people and uses webcasts.
References
Dibeyendu Ganguly and Pooja Kothari, "Play the Field, Sir", Economic Times, 14 March 2004
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