Google Online Shopping Festival, India - 10 to 12 December 2014

Google is organizing Online Shopping Festival in India.

Pre-Party is going on

https://www.gosf.in/


400 firms are participating

Categories

Electronics

Men's Life Style

Women's Life Style

More to be added by me.

Digital Media Advertising Going Up in India - 2012

With consumers shifting to laptops, tablets, can marketers still rely on TV commercials?
http://economictimes.indiatimes.com/features/brand-equity/with-consumers-shifting-to-laptops-tablets-can-marketers-still-rely-on-tv-commercials/articleshow/16351309.cms

How Nokia bags over a million views on YouTube in its new commercial
http://economictimes.indiatimes.com/features/brand-equity/how-nokia-bags-over-a-million-views-on-youtube-in-its-new-commercial/articleshow/16356416.cms


Nokia Asha 305 TVC
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Nokia Official Upload
1.49 million+ views 19 Sep 2014
'Best of times' for digital agencies in India as marketers opt for digital route
http://economictimes.indiatimes.com/features/brand-equity/best-of-times-for-digital-agencies-as-marketers-opt-for-digital-route/articleshow/15585845.cms

Event Coverage and Videos in Online Media - IPL India

IPL 5 had more viewers than the ICC World Cup
http://www.rediff.com/cricket/report/ipl-5-had-more-viewers-than-icc-world-cup-shukla/20120612.htm

Big growth in Online viewership for IPL5  - 2012
From 72 million video views to 113 million video views.
http://articles.timesofindia.indiatimes.com/2012-06-01/news/31958007_1_highest-single-day-viewership-online-viewership-ipl

London Olympics - Online Viewers

According to IMRB, 1.08 million users watched YouTube for Olympics video between 25th July and 6th August. Additional 4.51 million users visited other sites like Yahoo, Indiatimes, NBAolympics and various blogs. I also created number of news and video posts. They attracted around 500 page views per day.

http://nrao-games-sports.blogspot.in/

Digital advertising is growing at the rate 30% per year. It is expected to go up to Rs.1,990 crore in 2012 fromRs.1,540 crore in 2011. It is expected to go up to Rs.5,700 crore in 2018.

It is interesting to note that 113 million users watched IPL season 5 compared to 72 million users in the season before.


http://www.livemint.com/2012/08/10220946/London-Olympics-online-media.html?atype=tp